Sep 08

The Tanning Effect Video Series With Steve Stoute

I have always admired Steve Stoute for his marketing savvy and love of luxury. Here is a short clip of his “The Tanning Effect” video interview series featuring Jay-Z, Pharrel Williams, Jimmy Iovine and Lady Gaga discussing the influence of Hip-Hop culture throughout corporate America.

I think this is brilliant and inspires me to do more – when I was putting together the idea of together I always envisioned his successes. I hope to interview him soon over a cigar.

His book The Tanning Of America is available now. Should be a great read. Clap for him.

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

1 comment

    • lex on September 9, 2011 at 3:11 PM
    • Reply

    I’ll definitely check this out

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