Johnnie Walker is introducing a new brand to their already stellar portfolio. Johnnie Walker Double Black Whisky is aimed at drinkers who already appreciate the character of Johnnie Walker Scotch whiskies and are keen to explore that character in more depth.
“Double Black is everything you like about Johnnie Walker Black – and then some more. It has this big, smoky intensity and we will be focusing on that. The smoky glass bottle and all the support materials will really indicate that extra intensity.This fantastic innovation enhances the sophistication and exclusivity of the category’s leading brand, and we’re confident of its unique appeal to the huge number of loyal, discerning and adventurous Johnnie Walker brand followers who will welcome this great blend that expresses their individuality and provides a new experience of their favourite brand,” said Ellie Martin, Diageo GTME marketing director.
Johnnie Walker Double Black will be available Monday October 17th and will retail for about $45.00 dollars. This is a limited edition whisky that will cease production after the holiday season. Cheers!Pin It