Johnnie Walker Blended Scotch Whisky announced the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences.
Through a progressive collaboration with Amazon, Johnnie Walker developed an innovative Alexa skill that allows consumers to experience the full Johnnie Walker portfolio and learn about the brand’s rich history. The Johnnie Walker Skill, now available for download via the Amazon Alexa app, is easily launched via Alexa voice activation on Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV and more by saying, ‘Alexa, open Johnnie Walker’.”
Alexa then cleverly guides participants through personalized tastings, recommends blends across the portfolio to appeal to a variety of palates, shares anecdotes from the Johnnie Walker history, provides practical whisky tips and recommends unique cocktail recipes, which can be downloaded electronically in the Amazon app to re-create at home. Thanks to Johnnie Walker, you can now sip and savor your whisky, while being entertained by the wit and playfulness of Alexa along the journey.
To build upon the digital mentorship program, Johnnie Walker has also launched a one-of-a-kind bot for Messenger bringing whisky tasting and education right to your fingertips.
Using a mobile device, consumers can now visit JohnnieWalkerUS to chat live with the Johnnie Walker bot for Messenger, accessing unparalleled whisky knowledge. Whether you’re at the bar, at home, or on-the-go, you can consult the Johnnie Walker bot for Messenger to receive a guided tasting experience, whisky and brand knowledge, cocktail recipes, blend recommendations and where to buy.
To round out the mentorship program, critically-acclaimed mixologist Jeff Bell, along with Johnnie Walker, orchestrated a unique series of videos highlighting fun tidbits, tricks, and whisky facts to get your feet wet in the world of Johnnie Walker. These videos help bring the Johnnie Walker mentorship program to life in a fun, witty manner and showcase the brand’s history, innovation and blending expertise.