For collectors who judge status by what’s on the wrist, Avi & Co.: A Legacy of Iconic Timepieces and Jewelry arrives as both a manifesto and a coffee-table trophy. Penned by Avi Hiaeve and published by Rizzoli, this hardcover monograph celebrates a dealer-maker who turned a passion for rare watches and bespoke jewelry into a global luxury brand.

Avi Hiaeve’s story reads like the blueprint for modern luxury entrepreneurship: immigrating to the U.S., launching his business as a teenager, and building a clientele that spans athletes, entertainers, and high-net-worth collectors. His boutiques in New York City, Miami, and Aspen are presented as touch points where craftsmanship meets culture—places where an obsessive eye for detail determines every custom stone, color match, and finish.

The book itself is both portrait and portfolio. Inside you’ll find Avi & Co.’s signature creations alongside a curated selection of the top houses in horology—Richard Mille, Patek Philippe, Audemars Piguet, and Rolex—showcasing how Avi blends original design with the world’s most venerated timepieces. The narrative stresses that, for Avi, a watch isn’t merely a tool: it’s a statement of identity and refinement.

Cultural cachet is a recurring theme. Avi & Co.’s pieces have been embraced by names across music, sport, and film—Floyd Mayweather Jr., DJ Khaled, J Balvin, Sylvester Stallone, Jamie Foxx, and more—names that underline the brand’s cross-genre appeal and influence. That celebrity roster helps explain why Avi’s work lives at the intersection of couture jewelry and collectible horology.

Produced as a lavish 192-page volume with a sizeable trim, Rizzoli positions this release as a durable, collectible book priced for serious readers and buyers; it’s due from the publisher in October 2025 and reads as both documentation and celebration of a modern luxury house. For anyone who cares about provenance, customization, and the social language of fine watches and jewelry, this is a must-own.

$100.00