Brand collaborations have blossomed into one of the hottest trends within sneaker culture. Our newest favorite is the Concepts x New Balance 990v2 “Tyrian” Sneaker.

This lush purple color way is fantastic. As per the press release the team drew their color inspiration from sea snails.

This pair also nails it with the details with metallic accents, a gracious interior Concepts logo, and nice tortoiseshell lace lock.

As a limited edition release, we advise that you find this shoe rather quickly as it is sure to become a classic. It will retail at $220.00 USD. Cheers!

Via Concepts International