Crown Royal, one of America’s best-selling and most-loved whiskies, has re-enlisted the creative brilliance of actor and comedian J.B. Smoove to help fuel its flavored whisky collection; thus crowning him “King of Flavor”.

In a true creative collaboration, J.B. and his crew teamed up with director Greg Brunkalla, Anomaly New York and Storefront Music to create a pulsating original track “It’s Apple Time, Baby,” and a series of short films, which also include an exuberant dance number choreographed by Fatima Robinson.

Check out J.B.’s signature Crown Royal Vanilla cocktail the “Spiked Banana Pudding Smoovie”. Instructional video below.

Congrats to J.B. and Crown Royal!

Via Crown Royal