Malibu is set to launch an extension of their brand with Malibu Red. R&B star Ne-Yo is playing the part of brand ambassador and much more.

Malibu Red is a 70-proof mix of smooth Caribbean coconut rum and silver tequila, which will be sold in the silver and red bottles. The design of the bottles will have a lot in common with the packaging of the flagship Malibu offering, but will have a yet more sophisticated and premium look (the visual identity for Malibu Red was developed in cooperation with the artist as well).

“Malibu Red is not just another celebrity-endorsed product. Turning the term partnership on its head, Ne-Yo has really served as the Creative Director of Malibu Red from beginning to end—lending his ‘smooth’ talents and creative vision to create a product experience— from flavor to film— that will push boundaries in the spirits category,” commented Ian Crystal, Global Marketing Director, Malibu.

Malibu Red is slated to arrive in the U.S. stores in March 2012. I can’t wait to see the packaging – seems like a great move for a brand that is so near and dear to my early 20’s.

Look for a formal review soon. Cheers!