Founded in 1860, Panerai is an Italian watch maker that has been long respected for its unique style and longstanding commitment to quality. Their watches are so sought after, that fans of Panerai have dubbed themselves “Paneristi”.

To celebrate the 10th anniversary of www.paneristi.com, Panerai is releasing the a new limited edition Panerai Luminor aka the PAM 360.

I love this watch for two reasons. One the design is a straightforward but very mature. Second I applaud brands to give back to their consumers; in my opinion that only strengthens brand loyalty.

Good luck on getting your hands on one of these, only 300 pieces will be produced and they will be priced at 6,700.00 dollars.