Porsche Design Concours Is A Private Car Club With 6,000-Square-Foot Garages
Some car collectors want a bigger garage. Porsche Design Concours is offering something closer to a private clubhouse built around the collection, with automobile studios that can reach approximately 6,000 square feet.
Created by Porsche Design and Newgard Development Group, the new concept combines individually owned spaces for cars with shared dining, wellness and social amenities. The first destinations are planned for West Palm Beach, Florida, and Dallas, Texas, each with just 22 studios measuring approximately 2,700 to 6,000 square feet.
Both locations are targeting a 2028 opening, with studio sales by invitation only. And despite the name above the door, owners won’t need a Porsche to join the community.
What Is Porsche Design Concours?
According to Porsche Newsroom, the project brings privately owned automobile studios together with a private, membership-based clubhouse. The ownership model is central to the concept: buyers receive deeded ownership of their individual studios.
For collectors, the appeal goes beyond having somewhere secure to park. The space becomes somewhere to spend time with the collection, entertain friends and build a routine around an automotive passion. Think of it as a country club for collectors: a private place for the cars, with shared facilities that make a visit worth extending.
The Private Garages Can Reach 6,000 Square Feet
The size is the immediate attention grabber. Even the smaller studios are planned at approximately 2,700 square feet, while the largest reach roughly 6,000. That gives the concept room to function as both a place for vehicles and a setting for the people who enjoy them.
Each studio is planned with a mezzanine level, a full bathroom, wet bar facilities and climate control intended to protect valuable vehicles while keeping occupants comfortable. Those details make it easier to picture taking a meeting, hosting friends or spending an afternoon around the cars.
The shared architecture is part of the draw, too. A central indoor automotive promenade, called The Concours, will connect many of the studios and create a gallery-like setting for arrivals and vehicle displays. The cars become a visible part of the destination’s design.
Porsche Design Concours Is More Than Car Storage
Outside the individual studios, each destination will have a private clubhouse. Planned amenities include dining, spa and wellness facilities, padel, private lounges, coworking areas, outdoor terraces and event spaces. Concierge services and 24-hour security are also part of the announced offering.
That mix gives owners several reasons to visit even when a drive isn’t on the agenda. A morning around the collection could lead to lunch, a workout or an evening with other enthusiasts. The clubhouse is where the project’s social ambitions come into focus.
Newgard founder and CEO Harvey Hernandez described the intent in the announcement: “It was meant to be a home for the parts of someone’s life that revolve around this passion.”
You Don’t Have to Own a Porsche
The Porsche Design branding does not limit the studios to Porsche vehicles. The concept welcomes collectors across manufacturers, eras and vehicle categories, and Porsche ownership is not required.
That broadens the appeal to people whose collections reflect several different automotive interests. Porsche Design supplies the identity of the destination, while owners bring their own taste in cars.
Where Will Porsche Design Concours Open?
The first two destinations will be West Palm Beach and Dallas, with 22 privately owned studios planned at each location. Together, the initial developments will contain 44 studios.
The architecture and interiors were developed in collaboration with Porsche Design, with Gensler handling the Dallas project and Urban Robot Associates executing the West Palm Beach destination locally.
The two cities begin a proposed network across the United States, with additional projects planned for selected markets. Further locations have yet to be announced.
How Do You Buy a Porsche Design Concours Studio?
Studio sales will be by invitation only, and buyers will receive deeded ownership of their automobile studios. The clubhouse will operate on a private membership basis. Porsche’s announcement does not spell out the application process or how clubhouse membership will be priced.
How Much Does Porsche Design Concours Cost?
Porsche’s announcement does not list studio prices. However, the South Florida Business Journal reports that the West Palm Beach studios start at $2.5 million, citing a Newgard Group representative.
That provides a reported entry point for the Florida project, with the figure attributed to the publication’s developer-sourced reporting. Porsche’s announcement does not specify separate clubhouse membership fees.
When Does Porsche Design Concours Open?
The West Palm Beach and Dallas locations are both targeted to open in 2028. That is the current development target announced in September 2026; specific opening dates have not been provided.
Porsche Design Is Turning the Garage Into a Destination
For the collectors this project is targeting, the car is already more than transportation. The interesting move here is giving the surrounding space a similarly important role, with architecture, hospitality and community built around the collection.
Most homes treat the garage as a supporting space. Porsche Design Concours puts the cars at the center of the property’s purpose. With studios reaching 6,000 square feet and a clubhouse just outside, it is easy to understand why an owner might arrive without being in any hurry to leave.
Porsche Design Concours at a Glance
| Detail | Current information |
|---|---|
| First locations | West Palm Beach, Florida, and Dallas, Texas |
| Opening | Targeted for 2028 |
| Studios per location | 22 |
| Studio sizes | Approximately 2,700–6,000 square feet |
| Ownership | Deeded automobile studios; sales by invitation only |
| Clubhouse | Private and membership-based |
| Porsche required? | No |
| Amenities | Dining, spa and wellness, padel, lounges, coworking, terraces, events, concierge and 24-hour security |
| Pricing | West Palm Beach studios reportedly start at $2.5 million, per South Florida Business Journal; Porsche’s announcement does not list prices |
Porsche Design Concours FAQ
What is Porsche Design Concours?
A private automotive ownership and club concept combining deeded automobile studios with a membership-based clubhouse and shared lifestyle amenities.
Where is Porsche Design Concours located?
The first announced destinations are West Palm Beach, Florida, and Dallas, Texas.
When will Porsche Design Concours open?
Both initial locations are targeted to open in 2028.
How large are Porsche Design Concours garages?
The automobile studios are planned at approximately 2,700 to 6,000 square feet.
Do you need to own a Porsche?
No. The concept welcomes collections across manufacturers, eras and vehicle categories.
How much does Porsche Design Concours cost?
The South Florida Business Journal reports that West Palm Beach studios start at $2.5 million. Porsche’s announcement does not list studio prices or clubhouse membership fees.
